Nespresso leads the way with its commitment to recycling. In partnership with Swedish lifestyle bike brand Vélosophy, it co-designed a sleek, urban bicycle that embraces the potential of aluminium in a functional and stylish product.
The RE:CYCLE bike sports an aluminium frame made from coffee pleasure. This innovative bicycle strikes a perfect balance between sustainability and style. The RE:CYCLE bike brings our recycling efforts to life and aims to inspire and trigger you to recycle (even more) your used capsules.
Vélosophy is the first bicycle brand in the world to make a one-for-one promise. For every Vélosophy bike sold, they donate another bike to a school girl in Africa through World Bicycle Relief. Why? Having a bike increases school attendance of girls by 28% and their chances of graduating by 59%.
That’s how Vélosophy does not only invest in the future of the planet, but also in the lives and communities of young women in Ghana. And this is how you can make a difference by recycling your Nespresso coffee capsules.
“We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.” Jimmy Östholm, CEO and Founder of Vélosophy